3/4 concrete drill bit
Worth a lookShows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good684.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.39–$34.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 33K searches