55
3/16 drill bit
Worth a lookShows searches that convert (17.9% search→purchase), but soft demand (+1.2% this quarter) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.41–$23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$181K$181K/yr · 78K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,893.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand