62
2x4 brackets
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.34avg listing price — sweet spot $15–$100
Review moat
Great164.19avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Price range
Great$7.88–$81.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 153K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality