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2x4 basics
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Great101.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.89avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$20.23–$132.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 19K searches