49
2lb hammer
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$20.81avg listing price — sweet spot $15–$100
Price range
Great$11.59–$41.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,696avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 27K searches