41
26 foot ladder
Skip itPrices mostly outside the sweet spot ($106.10–$896.51) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good962.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$243.62avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 25K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$106.10–$896.51cheapest to priciest tracked listing — scored on the share inside $15–$100