46
250 watt heat lamp bulb
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Great$7.06–$43.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good717.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 49K searches
Growth
Bad-49.8%90-day search growth — must beat 0% to launch