46
220v plug
Skip itSoft demand (-3.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great460.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Price range
Good$5.71–$33.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$128K$128K/yr · 173K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand