40
220v outlet
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Review moat
Good613.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.71–$39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Okay$121K$121K/yr · 170K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality