48
220 grit sandpaper
Skip itPrices mostly outside the sweet spot ($4.08–$14.96) — this niche doesn't clear our bar today.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good1,080avg incumbent reviews — the moat a new listing must climb
Market size
Good$312K$312K/yr · 197K searches
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Price range
Bad$4.08–$14.96cheapest to priciest tracked listing — scored on the share inside $15–$100