57
20x25x2 air filter
Launch itA $944K/yr market growing +33.1% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Price range
Incredible$30.66–$99.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$60.23avg listing price — sweet spot $15–$100
Market size
Great$944K$944K/yr · 112K searches
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,060avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price