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20x20x4 air filter
Launch itA $1.9M/yr market growing +22.3% this quarter with returns at 1.0% — clears our launch bar.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Incredible$36.65–$95.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 249K searches
Avg price
Great$58.82avg listing price — sweet spot $15–$100
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad14,093.27avg incumbent reviews — the moat a new listing must climb
Signals High Price