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20x20x4 air filter merv 13
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$68.47avg listing price — sweet spot $15–$100
Price range
Good$39.73–$135.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,669.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$29K$29K/yr · 8K searches
Signals High Price