41
20 watt light bulb
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,374.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.66–$19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.76avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 92K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch