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2 prong outdoor extension cord

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A small market ($67K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 55Conversion 70Competition 37Returns 36Price range 72Avg price 77Brand share 48Review moat 31Quality gap 18

Avg price

Great$15.61

avg listing price — sweet spot $15–$100

Price range

Good$7.74–$33.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+28.3%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Review moat

Okay3,391.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 67K searches

Search terms