52
2 inch rope
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($27K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$71.76avg listing price — sweet spot $15–$100
Review moat
Good623.81avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$12.53–$257.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 21K searches