37
2 inch led recessed lighting
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$71.47avg listing price — sweet spot $15–$100
Review moat
Good680.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.42–$151.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 92K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-15.8%90-day search growth — must beat 0% to launch