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49

2 gang switch plate

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Soft demand (-19.7% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 15Conversion 72Competition 85Returns 64Price range 74Avg price 51Brand share 51Review moat 38Quality gap 19

Competition

Great30%

top-5 click share — an open shelf

Price range

Good$1.64–$53.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.07

avg listing price — sweet spot $15–$100

Review moat

Okay2,729.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$156K

$156K/yr · 196K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

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