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2 gang screwless wall plate
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.70avg listing price — sweet spot $15–$100
Price range
Great$3.09–$76.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,974.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$122K$122K/yr · 43K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand