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2 gang outlet cover
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Price range
Okay$1.67–$24.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,187.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.02avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 41K searches
Brand share
Bad96%top-5 brand share — brand-locked demand