60
18x24x1 air filter
Launch itA $1.8M/yr market growing +40.3% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.78avg listing price — sweet spot $15–$100
Price range
Incredible$21.89–$53.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 350K searches
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad27,160.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand