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18x22x1 air filter

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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 69Conversion 75Competition 13Returns 97Price range 90Avg price 95Brand share 4Review moat 19Quality gap 21

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.08

avg listing price — sweet spot $15–$100

Price range

Great$12.03–$60.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+49.9%

90-day search growth — must beat 0% to launch

Market size

Bad$96K

$96K/yr · 32K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,921

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

Search terms