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44

18 inch fluorescent light fixture

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A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 18Conversion 41Competition 51Returns 40Price range 89Avg price 95Brand share 77Review moat 56Quality gap 43

Avg price

Incredible$31.24

avg listing price — sweet spot $15–$100

Price range

Great$14.61–$106.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good1,255.42

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Market size

Bad$31K

$31K/yr · 30K searches

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