18 gauge wire
Worth a lookShows searches that convert (9.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Price range
Good$5.95–$35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$581K$581K/yr · 429K searches
Review moat
Good1,161.51avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality