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18/8 thermostat wire
Skip itA small market ($90K/yr) — this niche doesn't clear our bar today.
Review moat
Great189.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.88avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$15.20–$364.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 27K searches
Signals High Price