54
18/2 wire
Worth a lookShows a sweet-spot price point ($32.52 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Incredible$32.52avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$7.19–$130.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,077.63avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$220K$220K/yr · 81K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality