53
17/64 drill bit
Worth a lookShows searches that convert (20.7% search→purchase), but a small market ($41K/yr) keeps it on the watch list.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good983.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Price range
Okay$5.13–$23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 15K searches
Signals No Dominant Brand