61
17/32 drill bit
Worth a lookShows searches that convert (18.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Review moat
Good558.16avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.06–$36.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 27K searches