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16x25x5 furnace filter
Worth a lookShows a $2.2M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 347K searches
Price range
Incredible$29.09–$84.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$56.41avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,920.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price