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16x25x4 furnace filter
Launch itA $6.6M/yr market growing +8.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$6.6M$6.6M/yr · 892K searches
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Incredible$36.04–$90.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$59.14avg listing price — sweet spot $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,638.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price