43
150 grit sandpaper
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good825.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Price range
Okay$5.17–$20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 39K searches
Signals Low Review Barrier