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15 amp breaker
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Great$7.49–$80.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good553.18avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 50K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand