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14x25x1 air filter
Launch itA $3.3M/yr market growing +23.3% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 563K searches
Avg price
Incredible$37.07avg listing price — sweet spot $15–$100
Price range
Incredible$23.33–$56.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad20,609.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand