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14x20x1 air filter
Worth a lookShows searches that convert (17.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.3M$4.3M/yr · 772K searches
Avg price
Incredible$31.62avg listing price — sweet spot $15–$100
Price range
Incredible$22.30–$48.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Review moat
Bad46,860.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand