42
14mm wrench
Skip itPrices mostly outside the sweet spot ($3.98–$15.52) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,698avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 40K searches
Price range
Bad$3.98–$15.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand