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14 gauge wire
Launch itA $945K/yr market growing +2.3% this quarter with returns at 1.6% — clears our launch bar.
Avg price
Incredible$24.22avg listing price — sweet spot $15–$100
Price range
Great$8.15–$74.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$945K$945K/yr · 515K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good829.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality