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14/3 romex 250 ft

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Soft demand (-22.9% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 14Conversion 91Competition 40Returns 96Price range 51Avg price 73Brand share 28Review moat 57Quality gap 18

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$104.73

avg listing price — sweet spot $15–$100

Review moat

Good1,211.87

avg incumbent reviews — the moat a new listing must climb

Price range

Good$48.89–$148.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay$111K

$111K/yr · 10K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Search terms