39
14/2 romex 50 ft
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.60avg listing price — sweet spot $15–$100
Price range
Incredible$25.63–$64.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay1,959.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$98K$98K/yr · 18K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier