57
12x24x1 air filter
Launch itA $2.6M/yr market growing +29.4% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 490K searches
Avg price
Incredible$35.10avg listing price — sweet spot $15–$100
Price range
Incredible$21.24–$56.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad30,419.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand