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12x12 tarp
Worth a lookShows a sweet-spot price point ($21.97 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.97avg listing price — sweet spot $15–$100
Growth
Great+91.6%90-day search growth — must beat 0% to launch
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$10.18–$34.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$250K$250K/yr · 122K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,115.89avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand