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12v wire
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$16.93avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Good$7.34–$36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.56avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$132K$132K/yr · 99K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality