50
12v spotlight
Worth a lookShows a sweet-spot price point ($40.89 avg), but a small market ($57K/yr) keeps it on the watch list.
Avg price
Incredible$40.89avg listing price — sweet spot $15–$100
Price range
Great$12.09–$122.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,511.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 57K searches