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12v 10w bulb
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,080.18avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.15–$17.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$18K$18K/yr · 20K searches