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120v timer switch
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good$8.73–$30.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Bad10,708.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 49K searches
Brand share
Bad99%top-5 brand share — brand-locked demand