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120 grit sandpaper
Worth a lookShows searches that convert (17.0% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good984.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Price range
Okay$5.17–$21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$176K$176K/yr · 97K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality