56
12 point socket set
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$65.26avg listing price — sweet spot $15–$100
Review moat
Great388.31avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good$600K$600K/yr · 285K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$17.90–$277.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price