45
12 point socket set 1/4 drive
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.62avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great418.3avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$15.62–$144.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 49K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch