12 gauge wire
Worth a lookShows a sweet-spot price point ($25.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.62avg listing price — sweet spot $15–$100
Price range
Great$7.89–$82.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good$811K$811K/yr · 505K searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good930.75avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality