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54

12 ft outdoor extension cord

Worth a look

Shows searches that convert (15.3% search→purchase), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 90Conversion 97Competition 37Returns 69Price range 51Avg price 60Brand share 69Review moat 47Quality gap 19

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Growth

Great+98.2%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Avg price

Good$13.22

avg listing price — sweet spot $15–$100

Price range

Good$5.70–$24.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,777.22

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 27K searches

Reviews