59
11/16 drill bit
Worth a lookShows searches that convert (17.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great414.67avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Price range
Good$4.98–$32.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 30K searches